Why is personalized trade better than generalized trade?

Online trade platforms are used by companies heavily due to considerable benefits they present. But, what has grabbed my attention is that when companies move to online portals, they change their classical personalized trade behaviors with generalized one. Firstly, I want to explain what personalized and generalized trades are. Let’s assume that your company needs a product, what do you do? You asked to your existing suppliers and this is what should be done. Thanks to personal contact, you know and trust them. Also, this way saves you money and time. This is what we called personalized trade, which leans to personal close contacts. But, what companies do on online trade portal is that they just throw their demands or leads out and wait for reply. Who will reply? Someone unknown. Then, we hear a lot of conflicts and complaints. Of course, most of your demands and leads will not be recognized and replied. So, this is what we called as generalized trade. I have talked many companies and realized that even though they are aware of inefficiency of generalized approach, they are not tend to change their way of doing business. Because, it is easy and quick to do. So, in this post, I will explain why personalized trade is better than generalized approach. 

-Trust issue. Having confidence against other part is essential in international trade. Having business with some companies you don’t know well, bring a lot of problems with itself. So, with personal contacts in large and effective networks, you can have healthier trade operations. You will not have to deal with fake demands, leads and companies, which existing generalized trade platforms have plenty of.

- Reply. On generalized portals, when you create a trade lead, you publish it and cannot be sure if you will be replied. Even though you are replied, you will not know the company,which is interested in your lead. So, this is another risk. But, in personalized trade, you will develop large and effective networks and be already in contact with many companies, which you can cooperate with. So, when you create a new trade lead, you will send it to companies you know and can be sure that you will be replied.

-Strategy developing. On almost every trade portal, you deal with companies you don’t know and it is not possible to contact with them continuously on these portals. A lot of companies around, you don’t who they are or whether you can trust them and you cannot stay in contact with them. Totally chaos! In this case, getting feedbacks for your products, service or promotional efforts is not that possible. We know how feedbacks are important to develop future strategy. But, in personalized approach you can get feedbacks fluently thanks to networking system and direct your efforts to more effective ways.

-Short term vs. long term. On many trade portals, you see many companies and trade leads. Most of them are not available unfortunately. Even though, you catch real import demands, probably you will have a short term trade because of potential problem due to lack of pre-communication and trust. But, in personalized trade system, you will develop close relations with other companies in large and effective networks and build trust, which will put you on long term trade direction.

Almost all existing trade portals embrace generalized approach and therefore, companies change their trade behaviors. But, Salesupp.NET is online anymoreJ. You can create your networks, set up continuous relationships with companies and get long term sustainable trade.Salesupp.NET provides you personalized trade, which is you are already used to. You shouldn’t change your classical personalized trade but you can make it more and more effective with Salesupp.NET.