Due to
requirements of our new start-up, Salesupp.NET and industry interests, I always
talk with our existing and potential users. I aim to understand what they think
about b2b online platforms and how they try to reach new customers and
suppliers. What I realized is actually shows that most of exporter and importer
companies are not on the right way. Because, they have mind that international
trade is one time transaction. But it is not! It requires continuous effort.
You cannot find new customers by writing introductory emails or looking for
import demands, which are generally fake or expired, on b2b marketplaces. In
that case, how can we get new customers continuously and get sustainable trade?
At that point, I strongly recommend Japanese Kaizen approach. Kaizen offers continuous
improvement by getting first hand information and adaptation. Information comes
from networking. This method is applied by Toyota very successfully. Company
has set up very effective network system with its suppliers and with this
advantage, they could change way of automotive industry.
In
international trade, networking as Kaizen propose is the best way to get trade
leads continuously thus, to get sustainable trade. By setting up large and
effective supply, sales and logistic networks and staying in contact with
companies in these networks, you can get long term and very profitable export/import
connections. Networking is also base of Salesupp.NET. You can get in very
easily, find new companies and add them to your sales and supply networks,
which you will have automatically on Salesupp.NET. It is FREE J and only
thing you need to do is to sign up in a few minutes. I also recommend to check
one of our previous posts:
The lean trading, http://salesuppnet.blogspot.com/2013/03/the-lean-trading.html
