Change is rule of life and innovation is in every industry anymore. Due to enlarging needs of last users, companies allocate a lot of sources for adaptation to new trends. Exporter and importer companies have to join this movement too. International trade cannot be stable while all industries around are changing and developing. Innovation can be in two forms in trade operations:
· Product innovation
· Process innovation
· Product innovation: People don’t buy products but needs and they are always changeable. Companies need to understand what exactly existing and potential customers look for and this can be attained only according to feedbacks from customers. Therefore, continuous communication is a very essential part of international trade. On this perspective, we have to change our perception of export and import, which is only consist of selling and buying. We should start innovation in our mind first.
Process innovation: Beside product adaptation, companies need to look over process they follow in international trade. Most important issue at this point is increasing efficiency of trade model you embrace. It can be possible that applied trade pattern cannot be suitable for other sides, even though it seems to be most proper one. You can need to change methods of transportation and communication and way to reach new clients continuously.
Best source of innovation is first-hand information, which can be only obtained existing and potential customers in industry. For this purpose, you need create large networks to keep information flow alive. Networking is not only about to reach new customers but to get innovative ideas as well. You know Salesupp.NET always emphasizes on: International trade is result of networking. J