As a result
of incredibly increasing internet usage all around the world, many business
transactions have moved towards online platforms and this migration can been
seen enormously in marketing. After integration of the internet into marketing
process, we had a new cool path, “Social media marketing”. Since social
networking sites provides very large audience to transmit messages and are
relatively cheaper, they have been considered as an important marketing tool.
You have internet and there are a lot of people online, so go and contact with
them and tell yourself. But, is everything such as easy? No! You have to pay
attentions on many details and besides, reaching target audience is not that
easy as it seems. When it comes to social media marketing in export/import, you
will have to differentiate your approaches. Because this B2B, which we loveJ So, let me
tell you how to use social media tools effectively to improve your businesses.
There are plenty of social network websites to benefit however, in order to save time, determining the most useful ones is very essential. As I have mentioned, we are in B2B world and we should consider this when selecting which tools to use. You can see most popular ones on the picture, Facebook, Twitter, LinkedIn, RSS, YouTube and many others. But, at that point I will strongly recommend you two of them: blogging and LinkedIn. I don’t mean that you should stop to use others and just concentrate on these two. What I mention is that, put your blog and LinkedIn at the core your social media marketing strategy and reinforce them with others.
Why LinkedIn and blog? Because, we are seeking for companies and LinkedIn is specialized for that. You can find many representatives of firms from many different countries. Moreover, what I likes and certainly recommend you to use is groups. There are a lot of industry and/or country specific group pages which you can find exactly your target audience in. You can post there, leave trade leaads and comments and contact with peoples in these groups. Even, if you need or want, you can create your own group. Your blog is another important tool because of that you can show your competence by publishing interesting and informative posts. Blogging will increase willingness of people about your company and to take advantage of this, you can leave follow us buttons on your blog to encourage visitors to see your other social media pages.
Presence on social media is not enough. You should be effective and efficient as well. Let me give you FIVE tips to get return in exchange of your efforts:
· One company or product advertisement per day. Introduce your company or product once a day on your pages and in groups. Don’t make it more than one otherwise you will lose attention on you.
· Share interesting and informative links. Don’t be just business focused. Get into conversation with people. You can share a few links a day and ask people what they think about. Links you share don’t have to be related with business. They can be about daily life, latest trends, quotations and so on.
· Welcome any comments and messages. Thank people to join you and to make contributions to your shares.
· Share pre-event, event-time and post-event posts. Let’s say you are about to publish a post on your blog. Before publishing, tell people that your new post is on the way. When you publish your post, let people know that your post is online. Then after a few days, remind people if they have checked your post. This approach can be done for any event you are about to launch.
· Write different things in separate lines. In your posts or messages, write different points in different lines. This is a good strategy not to make people minds overloaded and confused. But, don’t make posts or messages so long otherwise, people will not read them.
You can use social media very effectively by considering these issues. But, I would like to remind you that don’t spend so much time on social media by doing nothing but watching what is happening. At the end of the day, social media marketing is just a part of your strategy but important one!
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