Change is
rule of life and innovation is in every industry anymore. Due to enlarging
needs of last users, companies allocate a lot of sources for adaptation to new
trends. Exporter and importer companies have to join this movement too.
International trade cannot be stable while all industries around are changing
and developing. Innovation can be in two forms in trade operations:
· Product innovation
· Process innovation
· Product
innovation: People don’t buy products but needs and they are
always changeable. Companies need to understand what exactly existing and potential
customers look for and this can be attained only according to feedbacks from customers. Therefore, continuous communication is a very essential part of international
trade. On this perspective, we have to change our perception of export and
import, which is only consist of selling and buying. We should start innovation
in our mind first.
Process
innovation: Beside product adaptation, companies need to
look over process they follow in international trade. Most important issue at
this point is increasing efficiency of trade model you embrace. It can be
possible that applied trade pattern cannot be suitable for other sides, even
though it seems to be most proper one. You can need to change methods of
transportation and communication and way to reach new clients continuously.
Best source
of innovation is first-hand information, which can be only obtained existing
and potential customers in industry. For this purpose, you need create large
networks to keep information flow alive. Networking is not only about to reach
new customers but to get innovative ideas as well. You know Salesupp.NET always
emphasizes on: International trade is result of networking. J
